GIFT Recipient experience
A Multi-Method UX Research Study at Giftbee
How qualitative interviews, quantitative validation, and rapid experimentation shaped Giftbee's recipient experience.
How qualitative interviews, quantitative validation, and rapid experimentation shaped Giftbee's recipient experience.
About
Post-launch research to decode user behavior within the Giftbee ecosystem.
I led a multi-method UX research initiative to study real gifting and redemption behaviours, uncovering patterns that directly shaped Giftbee’s next product phase.
Post-launch research to decode user behavior within the Giftbee ecosystem.
I led a multi-method UX research initiative to study real gifting and redemption behaviours, uncovering patterns that directly shaped Giftbee’s next product phase.
Post-launch research to decode user behavior within the Giftbee ecosystem.
I led a multi-method UX research initiative to study real gifting and redemption behaviours, uncovering patterns that directly shaped Giftbee’s next product phase.
Goal
Evaluate Conversion: Comparing Guest Checkout vs. Account Creation to measure the impact on trust and speed.
Identify Friction: Uncovering behavioral patterns related to decision-making and confusion points.
Evaluate Conversion: Comparing Guest Checkout vs. Account Creation to measure the impact on trust and speed.
Identify Friction: Uncovering behavioral patterns related to decision-making and confusion points.
Outcome
Friction Reduction: Identified and neutralized critical drop-off points in the redemption journey.
Behavioral Clarity: Uncovered core trust drivers & terminology confusions that informed a high-conversion unwrap page redesign.
Strategic Handoff: Provided a validated roadmap of UI refinements and A/B test priorities for the next product cycle.
Friction Reduction: Identified and neutralized critical drop-off points in the redemption journey.
Behavioral Clarity: Uncovered core trust drivers & terminology confusions that informed a high-conversion unwrap page redesign.
Strategic Handoff: Provided a validated roadmap of UI refinements and A/B test priorities for the next product cycle.
process
Research Planning → Moderated Qual Interviews → A/B Testing → Behavioural Analysis → Quant Survey → Insight Synthesis → Roadmap alignment → External storytelling
Research Planning → Moderated Qual Interviews → A/B Testing → Behavioural Analysis → Quant Survey → Insight Synthesis → Roadmap alignment → External storytelling
How qualitative interviews, quantitative validation, and rapid experimentation shaped Giftbee's recipient experience.
How qualitative interviews, quantitative validation, and rapid experimentation shaped Giftbee's recipient experience.
Why we did the research?
Why we did the research?
Why we did the research?
Performing, but not yet understood. Following a successful MVP launch in May 2025 - marked by a 58% conversion and NPS in the 40s-50s, Giftbee moved from fixing legacy logic to seeking behavioral depth.
As we pivoted toward data-driven sales for research clients, the mission shifted: decode the mental models behind the metrics. We needed understand how trust formed, how users navigated the unwrap-to-marketplace journey, and where the next layer of friction remained hidden.
This multi-method initiative was designed to turn an operational success into a research-backed narrative for growth.
Performing, but not yet understood. Following a successful MVP launch in May 2025 - marked by a 58% conversion and NPS in the 40s-50s, Giftbee moved from fixing legacy logic to seeking behavioral depth.
As we pivoted toward data-driven sales for research clients, the mission shifted: decode the mental models behind the metrics. We needed understand how trust formed, how users navigated the unwrap-to-marketplace journey, and where the next layer of friction remained hidden.
This multi-method initiative was designed to turn an operational success into a research-backed narrative for growth.
Performing, but not yet understood. Following a successful MVP launch in May 2025 - marked by a 58% conversion and NPS in the 40s-50s, Giftbee moved from fixing legacy logic to seeking behavioral depth.
As we pivoted toward data-driven sales for research clients, the mission shifted: decode the mental models behind the metrics. We needed understand how trust formed, how users navigated the unwrap-to-marketplace journey, and where the next layer of friction remained hidden.
This multi-method initiative was designed to turn an operational success into a research-backed narrative for growth.
Research Questions: What We Wanted to Learn
Research Questions: What We Wanted to Learn
Research Questions: What We Wanted to Learn
Post-launch, the focus transitioned from operational stability to behavioral depth. We sought to decode the mechanics of receipt, redemption, and incentive management within the Giftbee ecosystem. Our inquiry was anchored in these primary objectives:
Post-launch, the focus transitioned from operational stability to behavioral depth. We sought to decode the mechanics of receipt, redemption, and incentive management within the Giftbee ecosystem. Our inquiry was anchored in these primary objectives:
The Methodology
The Methodology
The Methodology
We employed a multi-method research strategy to triangulate behavioral data from every angle. Each layer of the study was designed to bridge the gap between initial impressions and long-term usage patterns.
We employed a multi-method research strategy to triangulate behavioral data from every angle. Each layer of the study was designed to bridge the gap between initial impressions and long-term usage patterns.
We employed a multi-method research strategy to triangulate behavioral data from every angle. Each layer of the study was designed to bridge the gap between initial impressions and long-term usage patterns.
Moderated Qualitative Interviews
Moderated Qualitative Interviews
Moderated Qualitative Interviews
Objective: To observe the organic arc of receiving and redeeming a Giftbee gift.
Execution: Task-based walk-throughs utilizing emotional and functional probes.
Insight: Decoded the "why" behind mental models and trust formation.
Objective: To observe the organic arc of receiving and redeeming a Giftbee gift.
Execution: Task-based walk-throughs utilizing emotional and functional probes.
Insight: Decoded the "why" behind mental models and trust formation.
Objective: To observe the organic arc of receiving and redeeming a Giftbee gift.
Execution: Task-based walk-throughs utilizing emotional and functional probes.
Insight: Decoded the "why" behind mental models and trust formation.
Quantitative Survey Analysis
Quantitative Survey Analysis
Quantitative Survey Analysis
Objective: To validate qualitative themes at scale and map broader market pain points.
Execution: Tracking time-loss, fragmentation, and forgotten redemptions.
Insight: Provided the data rigor required to strengthen the Giftbee sales narrative.
Objective: To validate qualitative themes at scale and map broader market pain points.
Execution: Tracking time-loss, fragmentation, and forgotten redemptions.
Insight: Provided the data rigor required to strengthen the Giftbee sales narrative.
Objective: To validate qualitative themes at scale and map broader market pain points.
Execution: Tracking time-loss, fragmentation, and forgotten redemptions.
Insight: Provided the data rigor required to strengthen the Giftbee sales narrative.
Behavioural Analysis (Hotjar)
Behavioural Analysis (Hotjar)
Behavioural Analysis (Hotjar)
Objective: To capture unmoderated, real-world interactions.
Execution: Analyzing rage clicks, drop-offs, and navigation dead-ends.
Insight: Confirmed friction points that users often felt but could not verbalize.
Objective: To capture unmoderated, real-world interactions.
Execution: Analyzing rage clicks, drop-offs, and navigation dead-ends.
Insight: Confirmed friction points that users often felt but could not verbalize.
Objective: To capture unmoderated, real-world interactions.
Execution: Analyzing rage clicks, drop-offs, and navigation dead-ends.
Insight: Confirmed friction points that users often felt but could not verbalize.
A/B Validation: Unwrap Experience
A/B Validation: Unwrap Experience
A/B Validation: Unwrap Experience
Objective: Testing Account Creation vs. Guest Checkout comprehension.
Execution: Comparing original flows against redesigned CTAs and copy hierarchy.
Insight: Optimized the high-stakes "unwrap" moment to solidify trust and drive conversion.
Objective: Testing Account Creation vs. Guest Checkout comprehension.
Execution: Comparing original flows against redesigned CTAs and copy hierarchy.
Insight: Optimized the high-stakes "unwrap" moment to solidify trust and drive conversion.
Objective: Testing Account Creation vs. Guest Checkout comprehension.
Execution: Comparing original flows against redesigned CTAs and copy hierarchy.
Insight: Optimized the high-stakes "unwrap" moment to solidify trust and drive conversion.
Before - What existed
What we saw
Users defaulted to guest checkout even when they had accounts
Some felt “locked in” once they started the redemption journey
Trust and context was weak at this first touchpoint
What we tested
What we learned
Users scan first, they don’t read long explanations
Seeing both options upfront felt honest, not pushy
Clear sender attribution increased trust
Users wanted freedom to decide now or later
Before - What existed
What we saw
Users defaulted to guest checkout even when they had accounts
Some felt “locked in” once they started the redemption journey
Trust and context was weak at this first touchpoint
What we tested
What we learned
Users scan first, they don’t read long explanations
Seeing both options upfront felt honest, not pushy
Clear sender attribution increased trust
Users wanted freedom to decide now or later
Before - What existed
What we saw
Users defaulted to guest checkout even when they had accounts
Some felt “locked in” once they started the redemption journey
Trust and context was weak at this first touchpoint
What we tested
What we learned
Users scan first, they don’t read long explanations
Seeing both options upfront felt honest, not pushy
Clear sender attribution increased trust
Users wanted freedom to decide now or later
Before - What existed
What we saw
Users defaulted to guest checkout even when they had accounts
Some felt “locked in” once they started the redemption journey
Trust and context was weak at this first touchpoint
What we tested
What we learned
Users scan first, they don’t read long explanations
Seeing both options upfront felt honest, not pushy
Clear sender attribution increased trust
Users wanted freedom to decide now or later
Key Qualitative Insights
Key Qualitative Insights
Key Qualitative Insights
Across all interactions, distinct behavioral patterns emerged. These findings decode how users interpret value, where trust is solidified, and which systemic gaps currently influence decision-making.
Across all interactions, distinct behavioral patterns emerged. These findings decode how users interpret value, where trust is solidified, and which systemic gaps currently influence decision-making.
Across all interactions, distinct behavioral patterns emerged. These findings decode how users interpret value, where trust is solidified, and which systemic gaps currently influence decision-making.
Trust & Structural Intuition
The Critical First Touchpoint: Users exhibit heightened caution with unfamiliar email contexts; establishing legitimacy through clear sender context is vital.
Frictionless Adoption: Guest Checkout remains the dominant preference for its speed and low commitment, as the immediate benefits of account creation are not yet self-evident.
Terminology Confusion: Marketplace, Vault, and Give frequently triggered mental model misalignment. Give was often misinterpreted as donation rather than re-gifting.
Spatial Orientation: The Gift Vault lacks a clear sense of "home," making it difficult for users to differentiate between unaccepted, active, and depleted assets.
Behavioural Drivers & Experience Gaps
The "Aha" Moment: Balance Building serves as a core differentiator; the ability to accumulate and combine small rewards creates meaningful, long-term value.
Product Preference: Users show a decisive preference for gift cards over physical products due to their flexibility and utility.
Gift Management Workarounds: In the absence of native tools, users rely on external fragmentation (spreadsheets, screenshots, email folders) to track remaining balances.
Discovery Friction: The Marketplace requires higher search intelligence, including price filters and balance-matched recommendations, to satisfy user expectations.
Platform Sentiment & Potential
Perception: Giftbee is consistently viewed as intuitive and modern, with small UI refinements positioned to elevate this baseline.
P2P Socialization: Peer-to-peer gifting (Give) offers high emotional delight once the underlying flow is understood.
A/B Test Insights - The Unwrap Decision Moment
A/B Test Insights - The Unwrap Decision Moment
A/B Test Insights - The Unwrap Decision Moment
The unwrap screen is where users decide how they want to continue.
We used A/B testing to understand how people interpret Guest Checkout vs Account Creation, and what helps them move forward with confidence.
The unwrap screen is where users decide how they want to continue.
We used A/B testing to understand how people interpret Guest Checkout vs Account Creation, and what helps them move forward with confidence.
The unwrap screen is where users decide how they want to continue.
We used A/B testing to understand how people interpret Guest Checkout vs Account Creation, and what helps them move forward with confidence.
Increased Efficiency
Increased Efficiency
Increased Efficiency
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Positive User Feedback
Positive User Feedback
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
Growing User Base
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.
Before - What existed
What we saw
Users defaulted to guest checkout even when they had accounts
Some felt “locked in” once they started the redemption journey
Trust and context was weak at this first touchpoint
Tested - What we explored
What we learned
Users scan first, they don’t read long explanations
Seeing both options upfront felt honest, not pushy
Clear sender attribution increased trust
Users wanted freedom to decide now or later
Before - What existed
What we saw
Users defaulted to guest checkout even when they had accounts
Some felt “locked in” once they started the redemption journey
Trust and context was weak at this first touchpoint
Tested - What we explored
What we learned
Users scan first, they don’t read long explanations
Seeing both options upfront felt honest, not pushy
Clear sender attribution increased trust
Users wanted freedom to decide now or later
Before - What existed
What we saw
Users defaulted to guest checkout even when they had accounts
Some felt “locked in” once they started the redemption journey
Trust and context was weak at this first touchpoint
Tested - What we explored
What we learned
Users scan first, they don’t read long explanations
Seeing both options upfront felt honest, not pushy
Clear sender attribution increased trust
Users wanted freedom to decide now or later
Before - What existed
What we saw
Users defaulted to guest checkout even when they had accounts
Some felt “locked in” once they started the redemption journey
Trust and context was weak at this first touchpoint
Tested - What we explored
What we learned
Users scan first, they don’t read long explanations
Seeing both options upfront felt honest, not pushy
Clear sender attribution increased trust
Users wanted freedom to decide now or later
Final - What shipped
Final - What shipped
Final - What shipped
What changed
A clear two-path layout - Guest Checkout & Sign Up
Sign in available at any point, not just the start
Unified interface logic across all gift types
Simplified copy hierarchy to prioritize scanning
Clear sender identity to neutralize security hesitation
Account benefits as utility - track, swap, build balance
A clear two-path layout - Guest Checkout & Sign Up
Sign in available at any point, not just the start
Unified interface logic across all gift types
Simplified copy hierarchy to prioritize scanning
Clear sender identity to neutralize security hesitation
Account benefits as utility - track, swap, build balance
A clear two-path layout - Guest Checkout & Sign Up
Sign in available at any point, not just the start
Unified interface logic across all gift types
Simplified copy hierarchy to prioritize scanning
Clear sender identity to neutralize security hesitation
Account benefits as utility - track, swap, build balance
The impact
The impact
The impact
Decision Velocity: Faster, more confident user navigation
Smooth Onboarding: Clarity offered by autonomy over forced sign-ups
Cognitive Ease: Reduced hesitation at the first decision threshold
Qualitative Conversion: Shifted focus to conversion quality & long-term trust
"Clarity builds trust faster than persuasion."
By designing for choice rather than pressure, we strengthened both user confidence and long-term product strategy.
*Impact was validated through Hotjar data and subsequent qualitative sessions,
*Impact was validated through Hotjar data and subsequent qualitative sessions,
Quantitative Survey Highlights - Validating Reward Friction at Scale
Quantitative Survey Highlights - Validating Reward Friction at Scale
Quantitative Survey Highlights - Validating Reward Friction at Scale
To complement our qualitative research, we commissioned a quantitative study to measure how widespread reward-management pain points really are - and understand how strongly Giftbee’s value proposition resonated.
To complement our qualitative research, we commissioned a quantitative study to measure how widespread reward-management pain points really are - and understand how strongly Giftbee’s value proposition resonated.
To complement our qualitative research, we commissioned a quantitative study to measure how widespread reward-management pain points really are - and understand how strongly Giftbee’s value proposition resonated.
305
Total Participants
Australia: 153 (focus of this case study)
USA: 152
Australia: 153 (focus of this case study); USA: 152
August 2025
Fielded
Fielded
18+ year olds
Participated in at least one incentivised study in the past year
Participated in at least one incentivised study in the past year
What we learned
What we learned
What we learned
Rewards drive participation but experience often breaks
Rewards drive participation but experience often breaks
Rewards drive participation but experience often breaks
80%+ of respondents said incentives are the primary reason they take part in research
Yet over half described managing rewards as frustrating or unclear
80%+ of respondents said incentives are the primary reason they take part in research
Yet over half described managing rewards as frustrating or unclear
80%+ of respondents said incentives are the primary reason they take part in research
Yet over half described managing rewards as frustrating or unclear
Flexibility beats reward size
Flexibility beats reward size
Flexibility beats reward size
Combining small rewards, swapping brands, and partial redemption ranked higher than higher-value incentives
Users preferred control and clarity over “bigger” rewardsYet over half described managing rewards as frustrating or unclear
Combining small rewards, swapping brands, and partial redemption ranked higher than higher-value incentives
Users preferred control and clarity over “bigger” rewardsYet over half described managing rewards as frustrating or unclear
Combining small rewards, swapping brands, and partial redemption ranked higher than higher-value incentives
Users preferred control and clarity over “bigger” rewardsYet over half described managing rewards as frustrating or unclear
Lost value is common
Lost value is common
Lost value is common
~45% had forgotten to redeem a reward at least once
~30% reported losing track of where a reward was stored
1 in 4 weren’t confident they’d received the full value as promised
~45% had forgotten to redeem a reward at least once
~30% reported losing track of where a reward was stored
1 in 4 weren’t confident they’d received the full value as promised
~45% had forgotten to redeem a reward at least once
~30% reported losing track of where a reward was stored
1 in 4 weren’t confident they’d received the full value as promised
Younger participants (<35) feel the most friction
Younger participants (<35) feel the most friction
Younger participants (<35) feel the most friction
More likely to forget rewards & less confident in tracking balances
More likely to disengage from future studies due to poor reward experiences
More likely to forget rewards & less confident in tracking balances
More likely to disengage from future studies due to poor reward experiences
More likely to forget rewards & less confident in tracking balances
More likely to disengage from future studies due to poor reward experiences
Reward management is manual
Reward management is manual
Reward management is manual
Over 60% rely on email search, screenshots, notes or spreadsheets
Platforms aren’t helping users manage value
Very few trust platforms to manage value on their behalf
Over 60% rely on email search, screenshots, notes or spreadsheets
Platforms aren’t helping users manage value
Very few trust platforms to manage value on their behalf
Over 60% rely on email search, screenshots, notes or spreadsheets
Platforms aren’t helping users manage value
Very few trust platforms to manage value on their behalf
80% +
rewards influence panel participation
~45%
had forgotten to redeem a reward
60% +
rely on emails & screenshots to track
<35 y o
most frustrated by reward friction
Reward friction isn’t anecdotal, it’s systemic
From Insights to Action & Impact
From Insights to Action & Impact
From Insights to Action & Impact
This research moved beyond documentation to actively steer Giftbee’s evolution. By synthesizing multi-method qualitative sessions, A/B testing, Hotjar, and surveys, we transformed raw behavioral insights into a high-impact product roadmap and a data-backed business narrative.
This research moved beyond documentation to actively steer Giftbee’s evolution. By synthesizing multi-method qualitative sessions, A/B testing, Hotjar, and surveys, we transformed raw behavioral insights into a high-impact product roadmap and a data-backed business narrative.
Insights → Action
①
①
Users default to the lowest-commitment path
Users default to the lowest-commitment path
Users default to the lowest-commitment path
Insight:
Most users chose Guest Checkout, even when they had accounts, and once inside, struggled to switch back.
Insight:
Most users chose Guest Checkout, even when they had accounts, and once inside, struggled to switch back.
Insight:
Most users chose Guest Checkout, even when they had accounts, and once inside, struggled to switch back.
Action:
Presented Guest vs Account as a conscious choice
Made sign-in accessible at any stage of the flow
Clarified when account creation adds value
Action:
Presented Guest vs Account as a conscious choice
Made sign-in accessible at any stage of the flow
Clarified when account creation adds value
Action:
Presented Guest vs Account as a conscious choice
Made sign-in accessible at any stage of the flow
Clarified when account creation adds value
→ Roadmap Outcome: Account strategy refined, not forced.
→ Roadmap Outcome: Account strategy refined, not forced.
→ Roadmap Outcome: Account strategy refined, not forced.
②
②
Language caused hesitation at key moments
Language caused hesitation at key moments
Language caused hesitation at key moments
Insight:
Terms like Give, Vault, Marketplace, and Giftbee Balance were interpreted inconsistently and caused hesitation at high-trust moments.
Insight:
Terms like Give, Vault, Marketplace, and Giftbee Balance were interpreted inconsistently and caused hesitation at high-trust moments.
Insight:
Terms like Give, Vault, Marketplace, and Giftbee Balance were interpreted inconsistently and caused hesitation at high-trust moments.
Action:
Cleaned up and simplified terminology across recipient flows
Aligned labels with real user mental models
Action:
Cleaned up and simplified terminology across recipient flows
Aligned labels with real user mental models
Action:
Cleaned up and simplified terminology across recipient flows
Aligned labels with real user mental models
→ Roadmap Outcome: Account strategy refined, not forced.
→ Roadmap Outcome: Account strategy refined, not forced.
→ Roadmap Outcome: Account strategy refined, not forced.
③
③
Fear of losing value drove behaviour
Fear of losing value drove behaviour
Fear of losing value drove behaviour
Insight:
Users manually track gift cards (screenshots, emails, spreadsheets). Unclear status = reduced trust.
Insight:
Users manually track gift cards (screenshots, emails, spreadsheets). Unclear status = reduced trust.
Insight:
Users manually track gift cards (screenshots, emails, spreadsheets). Unclear status = reduced trust.
Action:
Added a Gifting History feature to support tracking & transparency
Added simplifying Gift Vault hierarchy to roadmap
Working on improving clarity around new, used, and remaining value
Action:
Added a Gifting History feature to support tracking & transparency
Added simplifying Gift Vault hierarchy to roadmap
Working on improving clarity around new, used, and remaining value
Action:
Added a Gifting History feature to support tracking & transparency
Added simplifying Gift Vault hierarchy to roadmap
Working on improving clarity around new, used, and remaining value
→ Roadmap Outcome: Vault clarity > new marketplace features.
→ Roadmap Outcome: Vault clarity > new marketplace features.
→ Roadmap Outcome: Vault clarity > new marketplace features.
④
④
Flexibility was loved but under-discovered
Flexibility was loved but under-discovered
Flexibility was loved but under-discovered
Insight:
Partial redemption, balance building, and combining rewards were major “aha” moments, but many users discovered them late.
Insight:
Partial redemption, balance building, and combining rewards were major “aha” moments, but many users discovered them late.
Insight:
Partial redemption, balance building, and combining rewards were major “aha” moments, but many users discovered them late.
Action:
Surfaced flexibility earlier in the journey
Repositioned balance building as a core differentiator, not a hidden benefit
Action:
Surfaced flexibility earlier in the journey
Repositioned balance building as a core differentiator, not a hidden benefit
Action:
Surfaced flexibility earlier in the journey
Repositioned balance building as a core differentiator, not a hidden benefit
→ Roadmap Outcome: Messaging and discovery improvements fast-tracked
→ Roadmap Outcome: Messaging and discovery improvements fast-tracked
→ Roadmap Outcome: Messaging and discovery improvements fast-tracked
Where insights raised open questions, we conducted a follow-up research round with Energy Sector participants to validate assumptions before committing further.
This allowed the team to move forward with high confidence on key decisions.
Where insights raised open questions, we conducted a follow-up research round with Energy Sector participants to validate assumptions before committing further.
This allowed the team to move forward with high confidence on key decisions.
Business & Strategic Impact
①
①
Product roadmap:
Product roadmap:
Product roadmap:
Research directly influenced prioritisation around account strategy, vault clarity, terminology, and navigation.
Research directly influenced prioritisation around account strategy, vault clarity, terminology, and navigation.
Research directly influenced prioritisation around account strategy, vault clarity, terminology, and navigation.
②
②
Sales & Partnerships:
Sales & Partnerships:
Sales & Partnerships:
Findings supported conversations with research companies and enterprise clients using evidence-backed insights.
Findings supported conversations with research companies and enterprise clients using evidence-backed insights.
Findings supported conversations with research companies and enterprise clients using evidence-backed insights.
③
③
Industry positioning:
Industry positioning:
Industry positioning:
Research outcomes contributed to a well-attended industry webinar, positioning Giftbee as a thoughtful voice in incentives and rewards.
Research outcomes contributed to a well-attended industry webinar, positioning Giftbee as a thoughtful voice in incentives and rewards.
Research outcomes contributed to a well-attended industry webinar, positioning Giftbee as a thoughtful voice in incentives and rewards.
④
④
Internal alignment:
Internal alignment:
Internal alignment:
Created shared understanding across design, product, engineering, and leadership, reducing opinion-driven debates.
Created shared understanding across design, product, engineering, and leadership, reducing opinion-driven debates.
Created shared understanding across design, product, engineering, and leadership, reducing opinion-driven debates.
Research helped Giftbee move from “we think this works” to “we know why this works and what to improve next.”
Reflection - What This Project Taught Me
Reflection - What This Project Taught Me
Reflection - What This Project Taught Me
Clarity beats persuasion.
Clarity beats persuasion.
Clarity beats persuasion.
Reducing ambiguity in language, choices, and flows had more impact than adding features or pushing users harder.
Reducing ambiguity in language, choices, and flows had more impact than adding features or pushing users harder.
Reducing ambiguity in language, choices, and flows had more impact than adding features or pushing users harder.
Research creates confidence.
Research creates confidence.
Research creates confidence.
Combining qualitative depth with quantitative scale helped teams move from opinions to aligned, evidence-backed decisions.
Combining qualitative depth with quantitative scale helped teams move from opinions to aligned, evidence-backed decisions.
Combining qualitative depth with quantitative scale helped teams move from opinions to aligned, evidence-backed decisions.
Flexibility only matters if people can see it.
Flexibility only matters if people can see it.
Flexibility only matters if people can see it.
Giftbee’s strongest differentiators became valuable only once they were discoverable and clearly explained.
Giftbee’s strongest differentiators became valuable only once they were discoverable and clearly explained.
Giftbee’s strongest differentiators became valuable only once they were discoverable and clearly explained.
Let's connect
Whether you have a clear vision or just the beginnings of a "why," I’m open to new projects, collaborations, and conversations over a cuppa.
© 2026 – Neha Yaragatti
Some images from Unsplash.
Let's connect
Whether you have a clear vision or just the beginnings of a "why," I’m open to new projects, collaborations, and conversations over a cuppa.
© 2026 – Neha Yaragatti
Some images from Unsplash.
Let's connect
Whether you have a clear vision or just the beginnings of a "why," I’m open to new projects, collaborations, and conversations over a cuppa.
© 2026 – Neha Yaragatti
Some images from Unsplash.