Giftbee's client facing platform | web application
Client Portal & Super Admin Portal
Designed Giftbee's client portal from internal tooling to a scalable, self-serve B2B platform post-MVP. Led end-to-end UX for order flows, fund management, permissions, and admin-level operations.
Designed Giftbee's client portal from internal tooling to a scalable, self-serve B2B platform post-MVP. Led end-to-end UX for order flows, fund management, permissions, and admin-level operations.
Designed Giftbee's client portal from internal tooling to a scalable, self-serve B2B platform post-MVP. Led end-to-end UX for order flows, fund management, permissions, and admin-level operations.
Context
Context
Context
Before the portal matured, Giftbee relied on a legacy "Token Gifts" client portal and backend workarounds. The tools weren't user-friendly or scalable, so the team often placed orders manually on behalf of clients.
As the business grew, this became a bottleneck. We needed a scalable client portal to support operations, sales, and client self-service.
Because speed mattered, I kept branding minimal, reusing Giftbee's design system, adapting it for B2B with one primary colour and neutral-heavy Ul, and shipping incrementally into production.
Before the portal matured, Giftbee relied on a legacy "Token Gifts" client portal and backend workarounds. The tools weren't user-friendly or scalable, so the team often placed orders manually on behalf of clients.
As the business grew, this became a bottleneck. We needed a scalable client portal to support operations, sales, and client self-service.
Because speed mattered, I kept branding minimal, reusing Giftbee's design system, adapting it for B2B with one primary colour and neutral-heavy Ul, and shipping incrementally into production.
Before the portal matured, Giftbee relied on a legacy "Token Gifts" client portal and backend workarounds. The tools weren't user-friendly or scalable, so the team often placed orders manually on behalf of clients.
As the business grew, this became a bottleneck. We needed a scalable client portal to support operations, sales, and client self-service.
Because speed mattered, I kept branding minimal, reusing Giftbee's design system, adapting it for B2B with one primary colour and neutral-heavy Ul, and shipping incrementally into production.
The Product
The Product
The Product
Giftbee Client Portal is a B2B control layer that enables companies to send, manage, and track gifts at scale, while giving Giftbee full operational oversight through a Super Admin system.
Giftbee Client Portal is a B2B control layer that enables companies to send, manage, and track gifts at scale, while giving Giftbee full operational oversight through a Super Admin system.
Giftbee Client Portal is a B2B control layer that enables companies to send, manage, and track gifts at scale, while giving Giftbee full operational oversight through a Super Admin system.
What I Designed - Two sides of the same system
What I Designed - Two sides of the same system
What I Designed - Two sides of the same system
Client Portal (Self-Serve):
A workspace for clients to onboard their teams, fund accounts, place bulk orders, and track outcomes without relying on backend support.
Client Portal (Self-Serve):
A workspace for clients to onboard their teams, fund accounts, place bulk orders, and track outcomes without relying on backend support.
Client Portal (Self-Serve):
A workspace for clients to onboard their teams, fund accounts, place bulk orders, and track outcomes without relying on backend support.
①
①
Account & Access
Account & Access
Account & Access
Secure sign-in, password reset, 2FA
Company profile & account settings
User management (invite users, assign admin roles, manage permissions)
Secure sign-in, password reset, 2FA
Company profile & account settings
User management (invite users, assign admin roles, manage permissions)
Secure sign-in, password reset, 2FA
Company profile & account settings
User management (invite users, assign admin roles, manage permissions)
②
②
Order Flows
Order Flows
Order Flows
Standard Gifts - Giftbee emails Gifts to chosen recipients on behalf of clients. Personalisation via message, photo/video and sender identity.
Gift URLs - Generates downloadable Gift URLs for clients to send directly to the recipients.
eftpos - Bulk delivery of physical prepaid eftpos gift cards straight to chosen address. (design in progress)
Standard Gifts - Giftbee emails Gifts to chosen recipients on behalf of clients. Personalisation via message, photo/video and sender identity.
Gift URLs - Generates downloadable Gift URLs for clients to send directly to the recipients.
eftpos - Bulk delivery of physical prepaid eftpos gift cards straight to chosen address. (design in progress)
Standard Gifts - Giftbee emails Gifts to chosen recipients on behalf of clients. Personalisation via message, photo/video and sender identity.
Gift URLs - Generates downloadable Gift URLs for clients to send directly to the recipients.
eftpos - Bulk delivery of physical prepaid eftpos gift cards straight to chosen address. (design in progress)
③
③
Gifting Infrastructure
Gifting Infrastructure
Gifting Infrastructure
Marketplace browsing
Float accounts to structure gifting by country/currency
Assign users
Add funds & Set balance alerts
Customise sender identity & email copy per float
Marketplace browsing
Float accounts to structure gifting by country/currency
Assign users
Add funds & Set balance alerts
Customise sender identity & email copy per float
Marketplace browsing
Float accounts to structure gifting by country/currency
Assign users
Add funds & Set balance alerts
Customise sender identity & email copy per float
④
④
Order & Financial Visibility
Order & Financial Visibility
Order & Financial Visibility
Order history with detailed order views
Recipient-level statuses (sent, opened, claimed, failed)
Edit, resend, suspend, or cancel gifts where permitted
Transaction history & statements (debits, top-ups, refunds)
Super Admin (Internal Operations):
An internal control layer for scale, support, and reliability. Designed for Giftbee's operations team to manage the entire ecosystem across clients.
Super Admin (Internal Operations):
An internal control layer for scale, support, and reliability. Designed for Giftbee's operations team to manage the entire ecosystem across clients.
Super Admin (Internal Operations):
An internal control layer for scale, support, and reliability. Designed for Giftbee's operations team to manage the entire ecosystem across clients.
①
①
View and manage all clients, accounts, and float accounts
View and manage all clients, accounts, and float accounts
View and manage all clients, accounts, and float accounts
②
②
Top up client balances and resolve funding issues
Top up client balances and resolve funding issues
Top up client balances and resolve funding issues
③
③
Place orders on behalf of clients when needed
Place orders on behalf of clients when needed
Place orders on behalf of clients when needed
④
④
Full visibility into orders and recipient activity
Full visibility into orders and recipient activity
Full visibility into orders and recipient activity
⑤
⑤
Redeem gifts on behalf of recipients if required
Redeem gifts on behalf of recipients if required
Redeem gifts on behalf of recipients if required
⑥
⑥
Track the full gift lifecycle: sent → received → opened → claimed → redeemed
Track the full gift lifecycle: sent → received → opened → claimed → redeemed
Track the full gift lifecycle: sent → received → opened → claimed → redeemed
⑦
⑦
Create client accounts and troubleshoot access or permissions
Create client accounts and troubleshoot access or permissions
Create client accounts and troubleshoot access or permissions
Why this mattered
Why this mattered
Why this mattered
This system replaced manual backend workflows with a scalable, production-ready B2B platform, enabling Giftbee to move from operational workarounds to client-led self-service, without losing internal control.
This system replaced manual backend workflows with a scalable, production-ready B2B platform, enabling Giftbee to move from operational workarounds to client-led self-service, without losing internal control.
This system replaced manual backend workflows with a scalable, production-ready B2B platform, enabling Giftbee to move from operational workarounds to client-led self-service, without losing internal control.
Scale & Impact of this project
Scale & Impact of this project
Scale & Impact of this project
8+
Clients onboarded
Clients onboarded
Clients onboarded
and are actively using the Client Portal to place, manage, and track gifting orders
Australia: 153 (focus of this case study); USA: 152
and are actively using the Client Portal to place, manage, and track gifting orders
150+
Screens designed
Screens designed
Screens designed
across Client Portal + Super Admin Portal and are live
Australia: 153 (focus of this case study); USA: 152
across Client Portal + Super Admin Portal and are live
77,000+
Gifts issued
Gifts issued
Gifts issued
across digital gift cards and prepaid EFTPOS
Australia: 153 (focus of this case study); USA: 152
across digital gift cards and prepaid EFTPOS
This project focused on designing the operational backbone of Giftbee's B2B2C model. After launching the new recipient experience, the challenge shifted to enabling clients and internal teams to place, manage, and support gifting at scale, through a client portal and a powerful super-admin system.
Explore selected screens below:
Let's connect
Whether you have a clear vision or just the beginnings of a "why," I’m open to new projects, collaborations, and conversations over a cuppa.
© 2026 – Neha Yaragatti
Some images from Unsplash.
Let's connect
Whether you have a clear vision or just the beginnings of a "why," I’m open to new projects, collaborations, and conversations over a cuppa.
© 2026 – Neha Yaragatti
Some images from Unsplash.
Let's connect
Whether you have a clear vision or just the beginnings of a "why," I’m open to new projects, collaborations, and conversations over a cuppa.
© 2026 – Neha Yaragatti
Some images from Unsplash.