Hi I'm Neha 👋

I do Research-informed Product Design to turn ambiguity into logical, evidence-backed systems.

My work

About me

My work lives at the intersection of people, systems, and stories - across startups, research, and solo projects.

Giftbee, Australia - Gift Better & Waste Less

2023 - Present | ALL THINGS DESIGN

Designed end-to-end gifting experiences and systems at Giftbee, from recipient flows to internal tools.

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Project brief

Simplifying a Complex MVP into a Scalable Platform

2024 | ALL THINGS DESIGN

Led a major simplification of Giftbee’s recipient journey, forming the foundation of a cleaner, faster, and more developer-friendly rebuilt MVP.

Case study

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Conversion Rate (1st Month)

58%

Unique Users (1st Month)

1300

A Multi-Method UX Research Study at Giftbee

2025 | UX Research

Ran qualitative and quantitative UX research at Giftbee to uncover real gifting behaviour, inform the roadmap, support client partnerships, and drive conversion improvements through A/B testing.

Case study

Client Portal & Super Admin Portal

2025 - Present | Product & ui/ux

Designed Giftbee’s client portal and internal tools, supporting bulk orders, permissions, finance, and operational workflows in close collaboration with clients, engineering, and founders.

Case study

Clients Onboarded

8+

Gifts Issued

77,000+

Multi Gift Redemption Flow for Giftbee

2025 - 2026 | Product & ui/ux design

Redesigned Giftbee’s redemption flow to support multi-item and partial checkout, balancing user flexibility with system constraints.

Case study

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0 → 1 Product & UI/UX Design at Primage

0 → 1 Product & UI/UX Design

2022 - 2023 | all things design

Designed a photogrammetry SaaS platform from research to responsive web app and 3D viewer to website. The platform processes images into measurable 3D spaces to explore, analyze, and share.

Case study

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Academic Projects

Exploring Design, Strategy & Sustainability

GreenLight - Sustainability

Co-created a product - service system to reduce meat consumption in Chinese university canteens by visualising CO₂ impact at the point of choice, encouraging sustainable behaviours.

GreenLight - Sustainability

Co-created a product - service system to reduce meat consumption in Chinese university canteens by visualising CO₂ impact at the point of choice, encouraging sustainable behaviours.

GreenLight - Sustainability

Co-created a product - service system to reduce meat consumption in Chinese university canteens by visualising CO₂ impact at the point of choice, encouraging sustainable behaviours.

Coffee Goddess - Form & Experience

Explored form and experience driven product design through a symbolic drip coffee machine, using light, sound, and material to turn coffee-making into a ritualistic, sensory experience.

Coffee Goddess - Form & Experience

Explored form and experience driven product design through a symbolic drip coffee machine, using light, sound, and material to turn coffee-making into a ritualistic, sensory experience.

Coffee Goddess - Form & Experience

Explored form and experience driven product design through a symbolic drip coffee machine, using light, sound, and material to turn coffee-making into a ritualistic, sensory experience.

RingChain - Brand & Strategy

Designed a hybrid bike lock concept for AXA, combining biometric unlocking and a retractable chain, aligned with brand strategy and urban cycling needs, of elderly users in the Netherlands.

RingChain - Brand & Strategy

Designed a hybrid bike lock concept for AXA, combining biometric unlocking and a retractable chain, aligned with brand strategy and urban cycling needs, of elderly users in the Netherlands.

RingChain - Brand & Strategy

Designed a hybrid bike lock concept for AXA, combining biometric unlocking and a retractable chain, aligned with brand strategy and urban cycling needs, of elderly users in the Netherlands.

Research Publications

Designing for Accessibility, Inclusion & Everyday Use

Yaragatti, N., Gupta, R.K. (2022). Developing Products for the Elderly: PUIA Design Taxonomy. In: Applications of Computational Methods in Manufacturing and Product Design. Lecture Notes in Mechanical Engineering. Springer, Singapore.

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Yaragatti, N., Gupta, R.K. (2022). Adapting Products for Elderly: Generic Design Taxonomies. In: Product Lifecycle Management. PLM 2021. IFIP Advances in Information and Communication Technology, vol 640. Springer, Cham.

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Neha Yaragatti, Amar Patnaik (2021), Design and development of 3D printed measuring cups for household applications, In: Materials Today: Proceedings, Volume 44, Part 6, 2021, Elsevier.

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Neha Yaragatti, Amar Patnaik (2021), Design and development of 3D printed measuring cups for household applications, In: Materials Today: Proceedings, Volume 44, Part 6, 2021, Elsevier.

Read here

My Skills

The technical & theoretical frameworks that anchor my practice

Research & Strategy

Contextual Research - Interviews, observations, ethnographic research
Systems Mapping - Visualizing complex ecosystems, pattern identification, distilling raw research into strategic frameworks
Narrative Strategy - Using storytelling to align stakeholders around data-driven truths

Contextual Research - Interviews, observations, ethnographic research
Systems Mapping - Visualizing complex ecosystems, pattern identification, distilling raw research into strategic frameworks
Narrative Strategy - Using storytelling to align stakeholders around data-driven truths

Contextual Research - Interviews, observations, ethnographic research
Systems Mapping - Visualizing complex ecosystems, pattern identification, distilling raw research into strategic frameworks
Narrative Strategy - Using storytelling to align stakeholders around data-driven truths

Design

Strategic Architecture: Developing frameworks, service blueprints, and design principles.
Interaction Design: Crafting intuitive user flows, wireframes, and high fidelity UI .
Scalable Frameworks: Developing design systems that prioritize consistency, accessibility, and resilience.
Visual Communication: High-fidelity storytelling through precise digital artifacts.

Strategic Architecture: Developing frameworks, service blueprints, and design principles.

Interaction Design: Crafting intuitive user flows, wireframes, and high fidelity UI .
Scalable Frameworks: Developing design systems that prioritize consistency, accessibility, and resilience.
Visual Communication: High-fidelity storytelling through precise digital artifacts.

Design

Strategic Architecture: Developing frameworks, service blueprints, and design principles.
Interaction Design: Crafting intuitive user flows, wireframes, and high fidelity UI .
Scalable Frameworks: Developing design systems that prioritize consistency, accessibility, and resilience.
Visual Communication: High-fidelity storytelling through precise digital artifacts.

Technical Ecosystem

Creation: Figma, Adobe Creative Suite, Canva.
Analysis: Hotjar, Miro, Figjam
Alignment: Google workspace, Microsoft Office Suite, Jira

Technical Ecosystem

Creation: Figma, Adobe Creative Suite, Canva.
Analysis: Hotjar, Miro, Figjam
Alignment: Google workspace, Microsoft Office Suite, Jira

My Workflow

Turning ambiguity into intent

Inquire

I lead with an investigative lens.

Before the first wireframe is drawn, I interrogate the status quo. I listen for the friction in quiet moments, the subtle gaps between what a system promises and what a user experiences. Through behavioural synthesis and deep-dive interviews, I strip away assumptions to reveal the project's "True North."

Distill

The art of finding the signal within the noise.

This is the "messy middle". The transition from raw data to actionable logic. I thrive in this space of high ambiguity, using systems thinking to reframe the problem. My goal is radical simplification: reducing cognitive load by removing the redundant, mapping the essential, and crafting a clearer languauge.

Shape

Translating strategic insight into tactile experience.

Design is where hypothesis meets reality. I build systems that are intuitive, calm, and resilient. My focus is on the architecture of trust - precision in hierarchy, clarity in language, and rigor in edge cases. I collaborate with engineering not just to ship a product, but to ensure the integrity of the vision survives the build.

Note: My notebook remains my primary research tool. My second is tea.

About Me

I love building with small, kind teams that care about impact, clarity & craft.

Hi, I'm Neha Yaragatti!

Currently at Giftbee, I partner with teams to translate ambiguity into seamless user experiences - from deep-dive research to strategic sales narratives. My work is anchored in a dual commitment: making products smoother for users and workflows saner for teams.

With a foundation in Mechanical Engineering, my trajectory shifted through a thesis on designing for the elderly, leading me to a semsester at TU Delft. There, I refined my practice at the intersection of UX, systemic sustainability, and human-centered strategy.

I am driven by social impact - designing for a world that is more generous, inclusive, and fundamentally humane.

Giftbee, Australia

All things Design and Research

2023 - Present

Preimage, Bengaluru

UI/UX Design

2021 - 2022

TU Delft, the Netherlands

Bridging Semester in Product Design

2021

Manipal University Jaipur, Rajasthan

B. Tech in Mechanical Engineering

2017 - 2021

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Resume

Beyond Work & Design

After-Hours (Print Club)

After-Hours is my little print club that I started with a friend for making things that don’t live on screens. Slow, tactile work shared with curious people - art prints, zines, and ideas that don’t need to scale to be meaningful.

After-Hours →

Pilates

I spend a good chunk of my time doing pilates. I'm also certified to teach. It keeps me grounded, curious, and reminds me that strength, balance, and form are built slowly and with care. Design, honestly, isn’t that different.